Television Spots and Descriptions
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| TV Spot | Description | Source | Ran in CWEP campaigns… |
|---|---|---|---|
ACTION |
Explains that overfertilizing lawns wastes money, hurts grass, and pollutes our waterways and reservoirs by feeding problem-causing algae. These problems can be prevented if folks find out what kind of grass they have and how to care for it, don't fertilize if heavy rain is forecast, and NEVER leave fertilizer on driveways or sidewalks. | CWEP with Chittenden County Regional Planning Commission footage | Spring 2009, Spring 2010 |
ACTION |
A friendly older neighbor instructs his ambitious friend on how to do less yard work and help the environment by growing trees between his yard and the creek. Called a "stream buffer," these strips of plants and trees prevent pollutants from entering the creek and help the creek carry water without eroding. | Original CWEP production | Spring 2007, Fall 2007 |
AWARENESS |
A friendly fish delivers the water pollution contributed by an average family back to their doorstep: pesticides, motor oil, fertilizers, etc. and reminds them that gutters carry runoff directly and without treatment into local streams. | NC DENR | Spring 2007, Fall 2007, Spring 2009 |
AWARENESS |
Shows different sources of stormwater pollution (such as litter, dog poop, and motor oil) turning into rubber duckies and flowing into waterways. They gather in larger and larger numbers until there are large patches of them floating in the ocean. Illustrates how stormwater becomes a problem because sources are so numerous and so widespread. | Adapted from the City of San Diego Storm Water Pollution Prevention Program, with permission (CWEP customized tag) | Spring 2005, Fall 2005 |
ACTION |
Two 15-second “bookend” spots, one showing lawn clippings being blown and the other showing leaves being raked. Message is that lawn clippings and leaves should not be raked into storm drains. | Video footage from City of Charlotte, NC, Storm Water Services, with permission. Audio portion is original CWEP material. | Fall 2005 |
ACTION |
Shows a man walking over water dropping fertilizer beads. The spot makes the point that anything we put on the ground eventually ends up in our water. | Adapted from State of Washington Department of Ecology, with permission (CWEP customized tag) | Spring 2005 |
CWEP Partners may contact CWEP to obtain a copy of a spot for local broadcast or that features the name of a particular CWEP partner. Let us know how you plan to use it, and please credit us where applicable.
If you wish to adapt outreach materials for non-CWEP uses, please contact the source agency to request high-quality files, find out their policy on sharing outreach materials, and learn about applicable licensing agreements on the materials.
Free software for playing .mov files:
Television Outreach
- Television Spots and Descriptions
